JESSICA TARLOV, HOST: So Trump's message, which has admittedly been buried, I guess, over the last few days — he did give that speech yesterday at the Turning Point conference — but he has been talking about this "enemy within" stuff, he has talked about "women love me except for abortion" which is obvious the major issue in the election. Defending tariffs, talking about deporting illegals, and also that Kamala is terrible, and that will be the centerpiece of it.
But there was data I saw today that I found really interesting: the number one topic that Republicans are spending money on ads is about trans issues. So number five was the economy; number one, all of this anti-trans stuff, where they're saying Kamala is going to give sex changes to undocumented people in prison. That doesn't seem like the strongest message to end on, on a national campaign.