GRETCHEN CARLSON (HOST): We saw Donald Trump all over the air waves over the weekend and last week. As a senior adviser to him, do you ever recommend potentially that he not do so many interviews, especially after some controversial comments? What's the strategy with that? 

BARRY BENNETT: Well the demand is pretty high so it's hard not to do them. And it's free media. And we've literally gotten hundreds of millions of dollars worth of free media. No other candidate can talk when everybody is talking about you. So there's some strategic benefit to it. 

Previously: 

Fox News Has Given Donald Trump Nearly $30 Million In Free Airtime During The Presidential Campaign

Confirmed: Network Newscasts Were All-Trump, All The Time In 2015

The Media's Not Being Honest About Its Trump Obsession

Phoning It In And The Media's Trump Surrender