On May 17, HuffPost reported that data analytics firm Cambridge Analytica -- principally owned by Republican Party megadonor Robert Mercer -- has threatened to sue U.K. newspaper The Guardian for publishing “a series of articles investigating links between the conservative billionaire and last year’s Brexit vote to leave the European Union.” Mercer is also an ally of President Donald Trump and White House chief strategist Stephen Bannon.

The Washington Post reported in October 2016 that Cambridge Analytica was paid “millions of dollars by Donald Trump’s presidential campaign” for its data analytics program. The program used “a psychological model for identifying voters that can ‘determine the personality of every single adult in the United States of America’” by using “up to 5,000 pieces of data” per adult. According to at least three Republican strategists, the Trump campaign brought the firm onboard at the urging of Robert Mercer’s daughter, Rebekah Mercer.

Bannon was vice president of Cambridge Analytica’s board at the time, and The New York Times reported in March that he “had a stake in the company that he valued at $1 million to $5 million, which he plans to sell.” Federal Election Commission reports also indicated that millions of dollars allegedly paid by a pro-Trump super PAC to Cambridge Analytica were mysteriously sent to a California address registered to Bannon. The firm has no publicly listed address in California.

According to HuffPost’s May 17 report, Cambridge Analytica’s attorneys sent The Guardian a “Pre-Action Protocol for Defamation” after writer Carole Cadwalladr reported that the firm and its British affiliate “tied to competing pro-Brexit Leave campaigns … hadn’t disclosed a partnership” and potentially violated British election law. According to The Guardian’s Sunday edition, The Observer, Cambridge Analytica said that the reporting “contained significant inaccuracies and amounted to a sustained campaign of vilification designed to paint a false and misleading picture of their clients,” also alleging that the newspaper was “conducting a concerted campaign to undermine their clients and cause them damage.” From the report:

Cambridge Analytica, a U.S. data analytics firm backed by Robert Mercer, and its British affiliate, SCL Elections Limited, have threatened to sue The Guardian following a series of articles investigating links between the conservative billionaire and last year’s Brexit vote to leave the European Union.



On Wednesday, The Guardian informed staff that the firms had threatened legal action and it added a disclaimer to more than a half-dozen articles and editorials, including “Robert Mercer: the big data billionaire waging war on mainstream media” and “Revealed: how US billionaire helped to back Brexit” from February and this month’s “The great British Brexit robbery: how our democracy was hijacked.” 



“These articles are the subject of a legal complaint on behalf of Cambridge Analytica LLC and SCL Elections Limited,” the disclaimer reads.



[...]



The aforementioned articles were written by Carole Cadwalladr, who reported Sunday that two data firms tied to competing pro-Brexit Leave campaigns, Cambridge Analytica and Canada’s AggregateIQ, hadn’t disclosed a partnership, a possible violation of British election law. The firms denied such a relationship.



That most recent line of inquiry appeared to especially rankle Cambridge Analytica and SCL Elections, as Cadwalladr tweeted that the firms’ lawyers approached the paper on Saturday.

Cadwalladr said the firms’ attorneys, Squire, Patton & Boggs, sent the paper a “Pre-Action Protocol for Defamation.”

And the firms’ displeasure with Cadwalladr’s reporting was made clear in the article, which was published in The Observer, The Guardian’s Sunday newspaper.

Lawyers for Cambridge Analytica and SCL Elections wrote to the Observer on Saturday to complain about our previous stories, which they said contained significant inaccuracies and amounted to a sustained campaign of vilification designed to paint a false and misleading picture of their clients. They said we were conducting a concerted campaign to undermine their clients and cause them damage. They said their clients have done no wrong, broken no laws and breached no one’s rights and had not been part of a ‘shadowy’ or unlawful campaign to subvert British democracy or dupe the British public.