Because the British press makes stuff up and then Drudge hypes it. It's pretty much like clockwork at this point.

Today's entry, via Drudge:

OZ TV AIRS NEW TORTURE PHOTOS

The link leads to an article in the increasingly unreliable Telegraph of London, which claims in its headline:

New 'prisoner abuse' photographs emerge despite US bid to block publication: Graphic photographs of alleged prisoner abuse, thought to be among up to 2,000 images Barack Obama is trying to prevent from being released, emerged yesterday.

Except that the photo highlighted by the Telegraph was published by Wired 16 months ago. But other than that, great scoop for the Telegraph and Drudge.