Content warning: This article contains obscenities and examples of hate speech.
Since taking over Twitter, CEO Elon Musk has used Twitter polls to help guide policy decisions and to gather user feedback. Far-right figures (including QAnon supporters) and users of far-right message boards have repeatedly targeted Musk’s polls to influence platform policy.
Following his purchase of the platform in October, Musk conducted multiple unscientific polls on his Twitter account, asking users questions including whether to reinstate former President Donald Trump’s account, whether to “offer a general amnesty to suspended accounts,” and whether to unsuspended accounts that he dubiously claimed had “doxxed my exact location in real-time.” In March, Musk announced that starting April 15, only verified Twitter accounts would be able to vote in polls.
In fact, there are multiple issues with Musk’s polls. Former Twitter employees told Rolling Stone that Twitter’s polls “are magnets for bots and other inauthentic accounts” and are “designed to be spammed and gamed.” Additionally, a “pseudonymous researcher who posts some of the most extensive investigations into inauthentic activity on the platform” and who “was viewed by many inside Twitter as authoritative” also told Rolling Stone that “Elon’s most engaged followers these days are big right-wing accounts, so the polls skew extremely right-wing when they’re first put up.”
A Media Matters review of far-right message boards and online accounts of far-right figures, such as QAnon influencers, has corroborated that researcher’s assertion. Users of far-right platforms have repeatedly shared Musk’s polls, asking their followers and other users in those spaces to vote. Often, those users then claim to have voted in those polls.
The Musk polls that Media Matters determined were targeted by parts of the far-right internet and QAnon community include:
- The poll asking whether to reinstate Trump: Users on the far-right message boards “TheDonald” and 4chan “/pol/” shared the poll, urging fellow users to “go vote” and “do your magic” by “mass voting Yes” because Musk “will probably take the results of this seriously” and “bring Trump back,” impacting “the fate of the 2024 election.” In fact, Media Matters found that the link to Musk’s poll was shared at least three dozen times on /pol/. QAnon influencers also posted links to the poll on Telegram, urging followers to “please get on this,” to “go vote yes,” and to “head over to Twitter and MASH that ‘YES’ button.” These QAnon supporters also expressed concern that the yes vote was too low. In response, users and followers wrote back that they had voted in the poll, with some even claiming they used or created new or ban evasion Twitter accounts in order to vote in the poll.