In the year after the 2020 presidential election, right-leaning pages dominated the discussion around elections and voting on Facebook, earning more interactions than even left-leaning and ideologically nonaligned pages combined. Former President Donald Trump’s election-related posts -- many of which Facebook labeled to correct misinformation -- earned millions of interactions even though he was banned from the platform two months after the election.
In our latest analysis, Media Matters reviewed nearly 1.6 million election-related posts that were published by politics and news Facebook pages -- between November 3, 2020, and November 2, 2021 -- and found that right-leaning pages led the discussion around elections in the last 12 months, sharing the most election-related posts and earning the most interactions (reactions, comments, shares).
Key findings include:
- Right-leaning pages earned over 2.7 billion interactions on more than 645,000 posts. Though these interactions accounted for nearly 54% of total interactions on all election-related posts, the number of posts accounted for only roughly 42% of all politics and news pages posts.
- Trump posted 74 of the top 100 election-related Facebook posts with the most interactions, including five of the top 10 posts.
- Nearly 75% of Trump's 433 election-related posts were labeled with at least one of Facebook's 18 different labels related to the election. These posts earned over 176 million interactions.
- Left-leaning pages earned over 1.5 billion interactions (over 29%) on roughly 358,000 posts (over 23%), and ideologically nonaligned pages earned around 862 million interactions (nearly 17%) on roughly 549,000 posts (over 35%).