As we've shown, Fox News personalities -- whether supposedly “straight news” people or opinion people --often refer to the health care law as “Obamacare” rather than by its proper name, the Patient Protection and Affordable Care Act or by a neutral term.

Today there is evidence that Fox might actually be afraid of referring to the health care law as anything other than “Obamacare.”

During a segment on the court challenges to the bill, Fox & Friends co-host Brian Kilmeade purported to read a statement by the Department of Justice on the latest court ruling on the matter. But when it came to reading the portion of the statement that said, “Congress acted within its constitutional authority in passing the Affordable Care Act and we are confident that we will ultimately prevail on appeal,” Kilmeade paused after saying the word “passing,” and, rather than saying “the Affordable Care Act,” Kilmeade referred to the law as “Obamacare.”

So, is Fox afraid that if their viewers hear a term for the health care law other than “Obamacare,” it might increase support for the measure? That certainly seems to be the case.