The way Melugin’s coverage gets operationalized on Fox News is just as important as the coverage itself. The network’s two most open bigots — Tucker Carlson and Laura Ingraham — are, not coincidentally, two of Melugin’s biggest fans.
Beyond giving Melugin a central role in his paranoid documentary, Carlson regularly has Melugin on his show or otherwise references him and praises his work. Melugin’s coverage in some cases has served as the foundation for Carlson’s most extreme white nationalist programming, specifically his repeated endorsements of the racist “great replacement” theory, which holds that there is an international conspiracy by global elites to bring nonwhite people to the United States and Western Europe to seize political and cultural power through immigration.
Although Melugin had been appearing on Fox News regularly since at least early 2020, it was in September last year, during the Del Rio bridge story, that Melugin and Carlson's symbiotic relationship fully developed. Over the course of three nights, Carlson became progressively more racist, culminating in his embrace of the great replacement theory. Carlson aired a report from Melugin on the first show, and Melugin appeared as a guest on the following two nights. His dispatches over this period laid the foundation for some of Carlson's most xenophobic, openly racist rhetoric to date.
On Monday, September 20, Carlson played some of Melugin’s weekend footage from the bridge. “Bill Melugin has been on this story like nobody else,” Carlson said while introducing the footage. In the prerecorded segment, Melugin described the number of Haitians crossing the river as a “never-ending stream,” saying that the situation “is insane” and that the “federal government has to wake up.” Carlson then conspiratorially asked “how did they afford it,” the implication being that George Soros-aligned organizations were footing the bill for the migrants’ travel. He then claimed the Border Patrol chief had said only the single adult men among the migrants will be deported. “Yeah, right,” he exclaimed. “The rest will be processed and released into what you thought was your country but turns out isn't.”
On Tuesday, Melugin appeared live on Carlson’s show in the lead segment, arguably the most important real estate in all of cable news. “Look, it's hard to believe that this camp over my shoulder is actually in the United States,” Melugin said gravely. “It's more reminiscent of somewhere from the Third World, and law enforcement out here is on record as saying that.” Later in the segment, Carlson said the Haitians are “eager for the free health care, the education, the housing vouchers, food stamps, and much more that Joe Biden has promised them.” He warned his audience that “the people you just saw on your screen could very well be choosing your president at some point” and invoked the great replacement theory in all but name, saying, “This is an attempt to change the demographics of the United States in order to give permanent power to the Democratic Party.”
On Wednesday, Carlson invited Melugin back, again fueling one of his most overtly white-supremacist segments to date, as he fully endorsed the great replacement theory. “What Joe Biden is doing now will change this country forever, so again, why is he doing it? There's only one plausible answer. You're not allowed to say it out loud,” Carlson said. “In political terms, this policy is called the great replacement, the replacement of legacy Americans with more obedient people from far away countries.” Around the same time, other Fox News personalities began pushing the racist conspiracy theory as well.
From this period onward, there is no shortage of examples of Carlson using racist, dehumanizing, or otherwise bigoted language when discussing Melugin’s reporting. On December 17, Carlson argued that “demographic change underway right now in the United States” is a “direct assault to democracy,” before tossing to Melugin.
In January, Carlson used the word “invasion” multiple times in conjunction with Melugin’s reporting. The following month, Carlson suggested that the Biden administration is allowing fentanyl smuggling across the border because opioid overdose deaths are harming white people, and “their deaths may have helped the equity agenda by changing the demographics of the country in a way that benefits the Democratic Party.” He then went to a report from Melugin from the border, sourced to law enforcement, to underscore his point.
The dynamic is the same when Melugin appears on The Ingraham Angle, which he’s been on at least 15 times. “Every crime they commit, every tax dollar they consume, every disease that is spread, every cartel member that's enriched, all of it is on Joe Biden,” Ingraham said on September 20, at the height of the Del Rio bridge panic, after she cited Melugin’s reporting. Earlier that month, channeling the great replacement theory, Ingraham said Biden saw migrants as “fodder for cheap labor and easy votes.” She often characterized migrants as a public health risk, as on January 25, when she said in response to a Melugin segment, “Presumably many unvaxxed illegals can just get free rides to wherever they please.”
Fox News' coverage has clearly had an effect. A recent poll from the Associated Press-NORC Center for Public Affairs Research found that “about 1 in 3 U.S. adults believes an effort is underway to replace U.S.-born Americans with immigrants for electoral gains.” The consequences of popularizing that racist conspiracy theory have been disastrous. On May 14, an 18-year-old man shot 13 people, killing 10, in Buffalo, New York, in a predominantly Black neighborhood. Most of his victims were Black, and in his manifesto he espoused racist, antisemitic, xenophobic, and explicitly fascist views.
Although he wrote that he had been radicalized on extremist message boards during the pandemic, the shooter’s alleged manifesto repeatedly cites the great replacement conspiracy theory popularized and embraced by Tucker Carlson, which has in turn been widely embraced by mainstream elected Republicans. In that way, the massacre mirrored racist attacks carried out in El Paso, Texas, and Christchurch, New Zealand. Fox News, and Carlson specifically, have taken this once-fringe idea and normalized it. Melugin's alarmist border dispatches are an indispensable element of the network's formula, and he bears significant responsibility for the mainstreaming of the racist great replacement theory and the consequences it entails.