Mother Jones offers a great look at the split personality in News Corp. over global warming and other green issues, noting Fox News's ongoing campaign against environmental concerns and CEO Rupert Murdoch's past concerns about the issue may not mesh.

“In the Fox News universe, the world is definitely not warming. Quite the opposite: Climate change is 'bunk,' a spectacular hoax perpetrated on the rest of us by a cabal of corrupt scientists. But while embracing climate skepticism may be good for ratings, the execs at Fox News' parent company, News Corp., don't see it as good for the long-term bottom line," Mother Jones reports. “By the end of this year, News Corp. aims to go carbon neutral-meaning that the home of uber-global warming denialists like Sean Hannity and Glenn Beck may soon be one of the greener multinational corporations around.”

It later adds: “News Corp. announced its plan in May 2007 with a groundbreaking speech from chairman Rupert Murdoch. 'Climate change poses clear, catastrophic threats,' declared Murdoch. 'We may not agree on the extent, but we certainly can't afford the risk of inaction.' Formerly skeptical about global warming, Murdoch was reportedly converted by a presentation from Al Gore-whom Fox News commentators have described as' nuts' and 'off his lithium' -and by his green-leaning son James, who is expected to inherit his business empire. But Murdoch wasn't acting out of altruism. For News Corp., he said, the move was 'simply good business.' (Fox News barely mentioned the boss' remarks.)"

Let's see how long that approach lasts and if some of Fox's harsher green critics sign on.