Political parties often respond to electoral defeat by spending time contemplating, with varying degrees of seriousness and success, why they lost and how they need to change their approach to win in the future. Following President Barack Obama’s 2012 reelection, for example, the Republican Party commissioned and published a 100-page report which pinned the blame on Mitt Romney’s weakness with Hispanic voters and called for a more benign policy toward undocumented immigrants. But the party backed off after a revolt by prominent right-wing media commentators, and in 2016, Donald Trump seized the GOP nomination and eventually the presidency with a nativist campaign that both halves of the 2012 Republican ticket criticized as racist.
GOP leaders are trying to avoid a similar scenario in the wake of Trump’s 2020 defeat. They are circulating a memo that seeks to chart the party’s course by keeping it closely aligned with the former president -- and with Fox News.
The document represents another datapoint in the ongoing merger of the right-wing media and Republican politics. Under Presidents Bush and Obama, Fox served as the GOP's communications arm. With Trump's ascent, the feedback loop between the network and the administration gave Fox unrivaled influence. Now, the Republican Party seems to have completely capitulated to the whims of its propagandists.
Rep. Jim Banks (R-IN), the chair of the arch-conservative Republican Study Committee, writes in the memo that thanks to Trump, the GOP is now “the party supported by most working-class voters.” He calls for a continued embrace of the former president, a rebranding as the “Party of the Working Class,” and a focus on five issue areas he claims will “appeal to working-class voters” and bolster the GOP going into the 2022 midterm elections.
Banks’ argument is muddled at best. Exit polls show that contrary to Banks’ claim that Trump built a working-class coalition, he lost union households and voters making less than $100,000 while winning those making more by 12 points. What’s closer to the truth is that Trump held a sizable advantage among white voters without college degrees, a demographic significantly overrepresented in the U.S. electoral system due to its geographic distribution.
But what Banks’ memo does is keep the GOP on the same page as Fox’s stable of right-wing stars. The agenda Banks highlights as a winner for the party is largely composed of cultural issues that receive heavy coverage on the network, rather than the political ones the network has downplayed. And like Fox’s hosts, Banks is more invested in sneering at “Democrat elitism” than in describing policies that would concretely improve the lives of working-class voters.
An issue platform ripped from Fox News
Banks is effectively urging his colleagues to try to bolster the GOP coalition not by proposing popular economic policies, but by bashing perceived members of the Democratic coalition -- migrants, college professors, corporations whose executives espouse views that Republicans disagree with, and the like -- thus providing news hooks for the ravenous right-wing noise machine.
Notably, one of Banks’ five agenda items is “anti-wokeness.” Banks does not bother to define what, exactly, “wokeness” is, though he calls it an “official part of the Democrat Party platform” which “encapsulates Democrats’ elitism and classism” and ties it to “identity politics.” But it amounts to turning the right-wing media’s venomous, unending outrage cycle over culture war issues into a major portion of the party’s platform. It’s a big country -- there will always be someone for them to be angry about.