From StopBeck.com, accessed February 5:

Best Western is the latest sponsor to drop Glenn Beck. Of note: they also dropped Glenn Beck in record time - less than 24 hours. Best Western ads first appeared yesterday (Feb. 4). After participants in the StopBeck effort reached out to them, Best Western sent along word this morning that they were pulling their ads.

This brings the total number of Glenn Beck's dropped sponsors to 101.

Best Western's statement (emphasis added):

Thank you for contacting us regarding our advertising programming. When purchasing our advertising, we typically purchase at a network level and not on specific television programs. We do not endorse a particular viewpoint and respect the different views of all of our valued customers. We have since made adjustments to our advertising buy and our ads will not run during this program.

Thank you again, for sharing your feedback and we hope to have an opportunity to serve your lodging needs in the near future.

Previously:

Beck: Obama has “exposed himself as a guy” with “a deep seated hatred for white people”