Because this morning, Goldberg, a frequent Beck show guest, wouldn't clearly condemn the attack.

Instead, Goldberg, rather unconvincingly, claimed he hadn't seen the clip of Beck calling Obama a racist. (Yes, Goldberg wrote about the topic w/o taking ten seconds to find the video and watch it.) And then Goldberg meekly suggested that Beck ought to maybe “clarify” his remarks because, ha-ha, maybe Beck was just goofing around when he called the President of the United States a “racist.”

But now Beck has doubled down and stands by his claim. We eagerly await Goldberg's unequivocal condemnation of Beck. (Don't laugh!)

UPDATED: Goldberg has now taken the time to watch the Beck clips and (surprise!) thinks Beck has nothing to apologize for in terms of calling Obama a racist. i.e. If Beck believes it, than he ought to say it!

In other words, in just the span of roughly 24 hours it has suddenly become CW within conservative media circles that our president is “racist.” Which means it's now open season for conservatives to play the race card.

Did we mention Goldberg's a frequent guest on Beck's show. But certainly access to that mass media platform, which allows Goldberg to pitch his books, has nothing to do with Goldberg's rather clumsy and unsightly attempt to justify Beck's claim that the President of the United States is a racist, right?

Didn't think so.