Beck's recently claim that the president is a “racist” with “a deep-seated hatred for white people,” was enough to cause three major advertisers to flee. Will his comment about poisoning Speaker of the House Nancy Pelosi push more out the door?

Urged on by ColorofChange.org and many of its 600,000 members, who highlighted Beck's “racist” attack, this week NexisLexis-owned Lawyers.com, Proctor & Gamble and Progressive Insurance announced they would no longer advertise on Beck's program.

Still, Beck still enjoys the support of scores of blue-chip advertisers, and we can't help wondering why brand managers would want to be associated with Beck's hateful and unhinged rants about Nazis and racists. Why would companies like Bowlfex, Nutrisystem, Gerber, UPS, Orbitz, Geico, Vontage, Ameritrade, and Verizon wireless want their products associated with a Beck's race-baiting?

Question: Will more of them be hearing from ColorofChange.org and their activist viewers?