John Fund disputed the assertion of a correlation between “the approval ratings of [President] Bush [and] the ratings of Fox News” by baselessly claiming that “Bush's ratings are up, and Fox [News]'s ratings are down.” In fact, while Fox News ratings are indeed down, so are President Bush's.
On MSNBC, Fund falsely claimed “Bush's ratings are up”
Written by Brian Levy
Published
On the October 3 edition of MSNBC's Scarborough Country, Wall Street Journal columnist John Fund disputed producer/director Robert Greenwald's assertion of a correlation between “the approval ratings of [President] Bush [and] the ratings of Fox News” by baselessly claiming that “Bush's ratings are up, and Fox [News]'s ratings are down.” In fact, while Fox News' ratings are indeed down, the two most recent polls, an NBC News/Wall Street Journal poll conducted September 30-October 2, and a CNN poll conducted September 29-October 2, both showed President Bush's approval rating declining from 42 percent to 39 percent. Moreover, Bush's approval rating in those polls is no better than a year ago.
Both polls were released prior to the live 9 p.m. broadcast of Scarborough Country. Wall Street Journal reporter John Harwood wrote about the “decline in Mr. Bush's job approval rating to 39% from 42% earlier this month” in the NBC/Wall Street Journal poll on the Wall Street Journal Online at 7:19 p.m. Host Joe Scarborough cited a question from "[a] new NBC/Wall Street Journal poll that just came out tonight" at the top of the show. CNN senior political analyst Bill Schneider reported on the 4 p.m. ET broadcast of the October 3 edition of CNN's The Situation Room that "[a] CNN poll taken this weekend shows President Bush's job approval rating is 39 percent, slightly lower than last week."
Fund's assertion that “Fox [News]'s ratings are down,” however, is correct. As the Associated Press reported on October 1, "[v]iewership over the first eight months of the year was down 5 percent compared to 2005, with a steeper 13 percent decline in prime-time, according to Nielsen Media Research." By comparison, Bush's approval rating in the NBC News/Wall Street Journal poll was 40 percent in September 2005 and 39 percent in October 2005. Bush's approval rating in the CNN poll was 40 percent in a September 16-18, 2005, sample and 42 percent in an October 21-23, 2005, sample.
From the October 3 edition of MSNBC's Scarborough Country:
FUND: This is the number one news network. It has double the viewers of CNN. How can that be a disaster?
SCARBOROUGH: Yeah, and if it's --
FUND: Look, the Internet is the threat -- the Internet is the threat to cable news. More and more people are going to the Internet. That's what all of the cable channels have to watch for, because it's a lot easier to avoid commercials and ads on the Internet.
GREENWALD: Take the ratings -- take the ratings, approval ratings of Bush, take the ratings of Fox News, and there's a wonderful graph connection between the two of them. It's folly to deny that they are not in freefall. I mean, [Fox News chairman and CEO Roger] Ailes is accepting it. That's why he's raising hell and going about doing something.
SCARBOROUGH: John Fund, why are the ratings down?
FUND: Bush's ratings are up, and Fox's ratings are down, so I don't see any correlation this past month or so. It doesn't track.
Look, the bottom line here is, cable news has a challenge from the Internet. And I have to tell you, as for the management styles of Roger Ailes, Joe, you went from one of the industries that has, I think, permanent job tenure, Congress, to television. You know the suits can fire you if they don't like your haircut. That's television. Everyone does that.
SCARBOROUGH: It is -- it is -- listen, Roger Ailes, he can run my campaign any day of the week.