The double-entendres are already starting with Playboy's plans to publish its next issue in 3-D. I will avoid them here.

Still, it is another sign that even something as longstanding as Playboy needs to change things up. But will that really help it sell better?

We will see Friday when the first issue hits newsstands.

“Playboy founder Hugh Hefner asked what people would most like to see in 3D,” reports San Diego Entertainer Magazine. “and responded himself by saying, 'Probably a naked lady.'”

Probably.