Flowers are apparently not the only Mother's Day gift being hawked this year. Social media messages and machines are big as the Sunday holiday looms, according to USA Today.

“E-Trade is launching a Mother's Day BabyMail promo,” USA Today reports. “Others celebrating Mom with a social-media twist include Teleflora and iVillage."

“Social marketers who keep it real will do best,” social-media guru Allen Mireles tells the paper. “Social networking is fabulous, but for communication on Mother's Day, nothing replaces a phone call - or showing up in person.”

The story also adds: “With more than 350 million Facebook users and 108 million Twitter users worldwide, social media has become as American as Mom's apple pie this Mother's Day. 'Even people who were holdouts are going to these networks to communicate with grandchildren,' says social-media consultant Tamar Weinberg."