Study: Newspapers Can Survive If They Adapt

Newspapers can survive the latest advertising and Internet challenges, but only if they make changes, according to a new study from the University of California, Davis.

“The nation's struggling newspaper industry has a future, but it will require a commitment to sweeping change that could include a public-private ownership model and help from organized labor,” the study concludes.

“People think of newspapers as a rapidly changing, technologically driven, flexible industry,” said Chris Benner, associate professor of community and regional development who helped oversee the study. “But what we found is that newspapers all too often have more in common with a factory assembly line. When you're trying to get a newspaper out, there's intense pressure to meet deadlines every day. That makes it very hard for newspapers to innovate.”

The study, released Thursday, said newspapers must seek to become “the dominant networked local news source,” adding they “should explore hybrid ownership structures with a nonprofit piece that would allow foundations and individuals to make charitable and tax-deductible contributions.”