Media outlets who are eyeing text messaging and other social media as the next big marketing tool should be gratified at a new survey that finds one-third of U.S. teens with cell phones text at least 100 times per day.

The Pew Research Center for People and the Press released the survey that “found that texting has risen dramatically even since 2008, eclipsing cell phone calls, instant messaging, social networks -- and talking face-to-face,” according to Reuters.

“Texting is now the central hub of communication in the lives of teens today, and it has really skyrocketed in the last 18 months,” Pew Researcher Amanda Lenhart said in the story, attributing the rise to payment plans that allow unlimited texting.

The story even noted: “Text messaging has become so much a part of teenagers' lives that 87 percent of those who text said that they sleep with, or next to, their phone.”