Megyn Kelly credits “effective” advertiser boycotts by Media Matters and Sleeping Giants for Fox firing Tucker Carlson
Kelly: “Tucker, while a juggernaut ratings-wise, was not a juggernaut advertising-dollars-wise, because the left was effective in pushing its boycotts of him”
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From the April 25, 2023 edition of The Megyn Kelly Show, streamed on YouTube
MEGYN KELLY (HOST): If the [Murdoch] children are eyeing a sale of Fox News, it might be easier without Tucker, for reasons we've been discussing. And Tucker, while a juggernaut ratings-wise, was not a juggernaut advertising-dollars-wise, because the left was effective in pushing its boycotts of him.
You know, I disclosed on the air yesterday, when I was hosting the 9pm, I was told that my show made $100 million in advertising. And that was back in 2015, 2016, so it would be higher now, assuming I'd stayed. Tucker's show, I'm sure, wasn't making anywhere near that, because of the boycotts. The nonstop Media Matters, Sleeping Giants boycotts that these advertisers bent the knee to, hobbling the income of that particular hour in a way that is really unfair and gross.