A new commentary video from the National Rifle Association argues that the Obama administration's policies on firearms are inspired by the murderous Amy Dunne character from Gone Girl.

In a March 18 video for the NRA News commentary series, NRA News commentator Colion Noir -- who is also the host of NRA webshow Noir -- said, “On the issue of guns, I'm starting to believe the Obama administration got their anti-gun playbook from that crazy character Amy from Gone Girl,” following his criticism of a now-withdrawn plan by the Bureau of Alcohol, Tobacco, Firearms, and Explosives to ban a type of armor-piercing ammunition.

“They consistently manipulate the public and the conversation on guns in this country, all the while painting Second Amendment advocates as paranoid fearmongerers,” he explained.

Noir was referencing the protagonist of the 2012 thriller novel Gone Girl which was adapted into an acclaimed film in 2014. In the film, Amy Dunne falsely accuses a man of raping and kidnapping her as part of a plot to frame her husband for her own murder.

In a feature for Vanity Fair, an F.B.I. agent offered this analysis of the character: “Amy Dunne was truly a cold calculating psychopath ... She's one of the most disturbing female villains in movie history. She went to extreme lengths to make herself look victimized by men whose only sin was not to pay her the attention she demanded at all times.”

The NRA's commentary series, an attempt to reach out to a younger, more diverse audience, is home to some of the gun group's most bizarre claims:

• Noir previously used NFL player Ray Rice's violent attack on his then-fiancée to attack gun safety advocates. Making bizarre leaps of logic, Noir claimed, “all anti-gunners around the world” are “providing an example to young men that it's okay to beat women as long as you can throw a football,” while offering no evidence that “anti-gunners” condoned Rice's domestic violence. (In fact, at the time the NRA was opposing legislation backed by gun safety advocates to prohibit stalkers from owning guns.)
• NRA News commentator Natalie Foster argued that blaming NRA corporate donor Bushmaster for manufacturing the assault weapon used the 2012 Sandy Hook Elementary School mass shooting was “like blaming Kleenex for the flu.” (Several family members of those killed in the shooting disagree, and have filed a lawsuit against Bushmaster.)
• NRA News commentator Billy Johnson imagined a compulsory education system that would require children to become proficient with firearms in order to advance in school, just like “reading and writing,” even “if they didn't want to learn.” In a separate commentary video, Johnson implored the media to stop calling a man who shot 11 people during a rampage -- but also injured and killed others with his car and with a knife -- a “gunman” or “shooter.”
• NRA News commentator Dom Raso argued that laws regulating gun ownership are “equally as unconstitutional” as racist Jim Crow laws. In a different video, Raso warned viewers of a “trick” where media figures “race to label anything with a gun as a shooting.”