The National Rifle Association’s media arm is attacking Kim Kardashian West for calling for stronger gun laws, nonsensically claiming that she is a hypocrite because she employs armed security.

Kardashian West in the past week has expressed her support for gun safety laws at several events, attending a lunch organized by gun safety groups Everytown for Gun Safety and Moms Demand Action for Gun Sense in America and speaking about the need for stronger gun laws at an annual conference for women bloggers. Kardashian West wrote on social media that at the lunch she met with “families of loved ones who were killed by gun violence” and “I learned a lot from listening to their stories. Life is so precious! What will it take for this to stop?”

The NRA’s radio show, Cam & Company, criticized Kardashian West’s advocacy, trotting out a well-worn and deeply flawed NRA talking point that anyone who employs armed security is a hypocrite if they advocate for gun safety laws.

During the August 8 broadcast of Cam & Company, host Cam Edwards asked Jenn Jacques of the gun blog Bearing Arms if she felt Kardashian West was employing a “double standard” and was in effect saying, “‘I can protect my family, but Jenn [Jacques] can’t protect hers.’” Jacques responded,“I think it’s disgusting that at the same time [Kardashian West is] calling for strengthening gun laws in America she’s utilizing her celebrity status to have armored tanks and armored vehicles carry her family around with teams of armed body guards. It’s just flat-out hypocrisy.”

Edwards, who “found it a little hypocritical” himself, hoped his discussion with Jacques would “prompt some thinking and some soul searching on the part of Kim Kardashian West and if she is really that opposed to guns and if she really is that paranoid and freaked out, then maybe she should get rid of her armed security.”

However, this poorly reasoned “hypocrisy” theory does not make sense. It would be logical only if Kardashian West were calling for laws that would prevent law-abiding people from buying guns to protect themselves. That isn't what she's advocating.

The organization she met with, Everytown for Gun Safety lists on its website expanding background checks, preventing domestic abusers from accessing guns, promoting the safe storage of firearms, and preventing illegal gun trafficking as its policy objects. 

A recent NRA ad used the same false attack against Democratic presidential nominee Hillary Clinton, asserting that Clinton is a hypocrite for calling for stronger gun laws while receiving protection from the Secret Service. Like Kardashian West, Clinton has expressed support for further regulations of firearms, such as requiring background checks for gun sales, but not for a ban on gun ownership that would allow only hired security guards to have guns.