Update 3/6/19: A Unicorn Riot report containing over 770,000 leaked Discord chat messages associated with Identity Evropa shows evidence that Casey’s appearance on NBC’s Today show amplified the white supremacist organization's fascist, racist message and helped it recruit members.
New discord leaks from @UR_Ninja show that IE's appearance on @TODAYshow was successfully used as a recruiting tool for the neo-Nazi group pic.twitter.com/na5PyC0InS
— Madeline Peltz (@peltzmadeline) March 6, 2019
NBC’s Today hosted Identity Evropa’s Patrick Casey for a segment about white nationalism and the upcoming midterms. In doing so, Today provided a wide-reaching platform for publicity and recruitment.
Many replies to the Today show’s tweet of the segment reveal that giving a platform to extremists is a useful tool of recruitment and brand exposure. This is especially the case when journalists, like NBC’s Peter Alexander here, play into the 'optics' strategy of groups like Identity Evropa by remarking on how “clean cut” they look despite their racism. The polished look in YouTube-savvy white supremacists is not a bug, it’s a feature. The sanitized language (substituting “identitarianism” for racism) and social media presence are strategies to propel their reach.
Immigrants of color were entirely absent from the segment, even though they are the most affected by the agendas of groups like Identity Evropa taking power through the Republican Party.
By providing oxygen to Identity Evropa’s ideas, Today amplified them in the same way that YouTube does. Casey, who also does bookings for YouTube’s explicitly racist channel Red Ice TV, has appeared in other YouTube channels with white supremacist content, once saying on Jean Francois Gariépy’s show that “the best framework for … human civilization overall to be able to exist” is “a degree of separation between ethnic and racial groups.”
Here is the segment from the October 17 edition of NBC's Today: