BP has taken out nine full-page ads in The New York Times since May 20 to help provide damage control of the gulf oil leak, according to a Times spokesperson.

The Times declined to say how much the ads cost, but at least several of them have been in color, likely meaning a higher rate.

The latest ad appeared today on the back of the A section, with a color photo of booms and a recovery boat near a marsh area. The headline: “We will get it done. We will make it right.”

The text includes two websites for information and several phone numbers to report oil on shores, wildlife impact and spill-related claims.

“We understand that it is our responsibility to keep you informed,” the text says, in part. “And to do everything we can so this never happens again.”