The National Rifle Association’s news outlet NRATV announced a new “series of messages” against The New York Times that will air on the Fox News Channel beginning Monday. The NRA previewed the ad with the claim that the newspaper has “gone on the offensive to take away your liberties.”

The new NRA ad evidences a new phenomenon since the election of President Donald Trump where the gun group now routinely labels protected speech reporting that it doesn’t like as oppositional to traditional democratic values.

On the April 7 edition of NRATV’s Stinchfield, host Grant Stinchfield called the Times “a liberal propaganda machine that is out of control,” and claimed the newspaper has carried out an “assault on journalism.” He then played a preview of a message featuring NRA’s CEO Wayne LaPierre in which LaPierre claimed the media has “weaponized the First Amendment against the Second,” and that America “would have fallen long ago” had people placed their trust in the “failing American news media.”

From Stinchfield:

GRANT STINCHFIELD (HOST): Well, they will lie, they will deceive, they will exploit the ignorance of so many Americans, all with one goal. They will lie, deceive it all, all with the goal to push an anti-freedom agenda that includes an assault on your Second Amendment rights. I’m talking, of course, about The New York Times. A liberal propaganda machine that is out of control. This machine has gone on the offensive to take away your liberties. This machine has gone on the offensive to make an assault on journalism and weaponize it. The New York Times is upping its fight, so are we here at NRATV. So sit back, we are going on the offensive with a series of messages that will air on Fox News Channel starting Monday. Here is a preview.

[BEGIN CLIP]

WAYNE LAPIERRE (NRA EXECUTIVE VICE PRESIDENT AND CEO): To every dishonest member of the failing American news media, let me explain why you’ve never been less trusted, less credible, or less respected. For decades you ignored calls from millions of gun owners to just tell the truth. All you had to do was just get the facts right about our guns, and our freedom. But you never even pretended to listen. Instead, you weaponized the First Amendment against the Second. And now the whole country sees you for the mockery we’ve always known. Your claim to the truth is as legitimate as a thief’s. If the fate of individual freedom had rested in your hands, America would have fallen long ago. But Americans put their trust somewhere else, and now in that place stands the most trusted defender of individual freedom in American history. We’re the National Rifle Association of America, and we’re freedom’s safest place.

[END CLIP]

The NRA has previously run messages against The New York Times for fact-checking the Trump administration. On February 3, after the newspaper corrected Trump aide Kellyanne Conway for her “Bowling Green Massacre” falsehood, NRATV issued a tweet that claimed the Times was “aiding terrorists” by correcting Conway as opposed to covering the “threat of ISIS.” 

When #MSM like @nytimes attacks Kellyanne Conway for Bowling Green Massacre more than it covers threat of ISIS, they are aiding terrorists pic.twitter.com/LnKunW2z00

— NRATV (@NRATV) February 3, 2017

On February 27, days after the Times aired a promotional TV ad during the Oscars about the importance of journalism in the Trump era, the NRA fired back with its own 75 second ad claiming Americans have “stopped looking to The New York Times for the truth.” The NRA ad claimed the Times ignored several major news stories because they didn’t show liberals in a positive light, but according to a February 28 ThinkProgress post, the ad missed “that the newspaper did, in fact, cover every event it mentions, often with extensive reporting.”

Since Trump was elected, NRATV has effectively become a pro-Trump propaganda arm that routinely labels protected speech fact-checking and reporting on the president as an “assault against freedom and the Constitution,” and a plot to destroy the United States. Stinchfield has gone as far as to say the reports raising critical questions about Trump’s transition team were “anti-patriotic.”