A New York Times profile of incoming Trump chief counselor Stephen Bannon is headlined “Combative, Populist Steve Bannon Found His Man In Donald Trump,” but the most noteworthy bit of information about Bannon is not referenced in the headline.

Bannon served as CEO of Donald Trump’s presidential campaign and led Breitbart.com before leaving to join Trump. As Media Matters and others have reported, under Bannon’s leadership, Breitbart became a haven for the white nationalist “alt-right” movement.

The Times reports in the piece that one of Bannon’s former colleagues said he “occasionally talked about the genetic superiority of some people and once mused about the desirability of limiting the vote to property owners.” The colleague said he told Bannon that such a law would exclude a lot of African-American voters, and he said Bannon responded, "Maybe that’s not such a bad thing.” (The piece also quotes the former colleague in question saying, “Steve’s not a racist … he’s using the alt-right -- using them for power.”)

This revelation is made in the second half of the piece, and the headline gives no indication that it is in the story.

The story also discusses Bannon’s history of racially divisive advocacy at Breitbart, as well as that site’s anti-Muslim stance during his time managing its editorial tone and posture. The Times notes, “Breitbart.com’s scorn for Muslims, immigrants and black activists drew a fervent following on the alt-right, an extremist fringe of message boards and online magazines popular with white supremacists, and after Mr. Bannon took control of the website in 2012, he built a raucous coalition of the discontented.”

Despite the information contained in the story, the headline considerably downplays the subject’s controversial past and present in favor of a generic description.