On October 2, former President Donald Trump voluntarily appeared in Manhattan court, ostensibly to contest the $250 million civil suit launched by New York Attorney General Letitia James --but as media figures from across the political spectrum soon noted, mainly to draw attention to himself in the middle of his presidential campaign.
On CNN and MSNBC, reporting quickly indicated that Trump was treating his court dates as campaign events, and the outlets adjusted their coverage accordingly. However, staunchly pro-Trump outlets One America News and Newsmax featured live broadcasts of Trump’s commentary and over-the-top praise for Trump’s character in enduring this prosecution, the latest in a growing list of examples of Trump’s media allies turning potential vulnerabilities to his candidacy into reasons their viewers should support him more forcefully.
On Monday, the first morning of Trump’s civil court/campaign appearances, both CNN and MSNBC awaited his arrival live but did not linger on his commentary, with CNN noting that this was intentionally “similar to a campaign event,” before dropping the live shot in favor of reporting or discussion. (On the following two mornings, neither network cut live to Trump again.)
Among pro-Trump media, the tone was different. On Newsmax on Tuesday, while awaiting Trump’s morning appearance, some hosts talked quite frankly about their role in the ongoing spectacle.
Wake Up America co-hosts Alison Maloni and Rob Finnerty discussed how the attention meant that “he gets to control the narrative” and will “take advantage of this … as a campaign opportunity,” as the third co-host, Alex Kraemer, chimed in that this was “definitely” his style.
The following show, National Report, led with live shots not only of the courtroom hallway but also of Trump’s motorcade waiting for him outside Trump Tower, along with a promise from anchor Shaun Kraisman:
“We've seen it yesterday. You'll see it again. We have reporters, we have live cameras on every inch of this route. And we'll follow it, and we bring it to you live, just like we did yesterday."