This is the third installment of “Beyond ‘Q,’” a series examining QAnon’s evolution in 2021 after its central figure stopped posting and the conspiracy theory grew into a lasting movement. Read the first installment here and the second installment here.
Going into 2021, the QAnon conspiracy theory seemed to face serious headwinds. The year before had been a breakthrough one for the conspiracy theory, as consumption of QAnon-related content boomed on social media and then-President Donald Trump praised the conspiracy theory’s followers. But then President Joe Biden took office, social media platforms cracked down on the QAnon ecosystem, and “Q” -- the central figure and guiding light for the conspiracy theory -- went dark.
Without Q’s direction, the movement fractured and evolved. There was a focus on new strategies, including on local politics, the rise of new influencers, and an adoption of new extremist beliefs, while QAnon's spread continued in wellness, church, extremist, and international communities.
QAnon turns to the local level
With Q silent, the community turned to Trump’s former national security adviser, Michael Flynn. Flynn, who has deep ties with the QAnon community and is highly regarded by many of its supporters, encouraged followers to “get involved,” “take responsibility for your school committees or boards,” and “run for local, state and/or federal office.” According to Flynn, “local action = national impact.”
The QAnon community responded, with influencers echoing the call and telling followers to consider running for school boards, and multiple QAnon supporters running for and winning local offices. That included Tracy Diaz, one of the three main figures reportedly responsible for popularizing QAnon, who was elected to a position in a South Carolina county Republican Party chapter.
Similarly, in September, a man named Derek Greco, who has expressed support for QAnon, and a group of protesters disrupted a school board meeting in California, causing the board to adjourn. The protesters decided this meant the board had vacated their seats and “elected” Greco as president. Greco directly credited QAnon show host Scott McKay for his tactics and McKay, in turn, claimed he had corresponded with Greco about it.