Sinclair Broadcast Group’s Nashville-based station WZTV repeated right-wing narratives about gun control, ineffective solutions for gun violence, and sensationalized coverage about gender identity while reporting on the mass shooting at The Covenant School, which killed six people last month.
On March 27, an assailant armed with two assault-style guns and one handgun killed six people, including three small children, at a small, private Christian elementary school just south of downtown Nashville, Tennessee. Officers killed the suspected shooter. Coverage from Sinclair’s Nashville station served as an example of what traps journalists should avoid when the next mass shooting inevitably happens.
Immediately after the shooting, Sinclair-owned station WZTV fearmongered about the state of the country, with anchor Scott Couch telling viewers that “if we learned anything from this and all the other school shootings it’s that none of us is safe anywhere, and I'm sure that our enemies … that's exactly the way they want us to feel here in America, that something horrible could happen to us.”
WZTV’s post-shooting coverage was full of similarly extreme rhetoric as the station disproportionately repeated GOP talking points against gun control, pushed for more guns in schools as the solution to future violence, and focused speculation on the shooter’s gender identity as a potential motive.
Coverage of the shooting from Nashville’s other stations, while not flawless, at least put effort into addressing current gun laws, potential legislation, and protests. One station even attempted to counter false information about trans people from the wave of hate initiated by right-wing media coverage of the shooting.
While other outlets aired concerns about the lack of gun control, WZTV simply repeated conservative attacks
WZTV responded to renewed calls for a ban on assault-style weapons by rejecting gun safety proposals and claiming that more guns are required to protect people — ignoring the reality that armed staff were reportedly present on the Covenant campus during the shooting.
While NBC, CBS, and ABC affiliates occasionally fell into the same pitfall as WZTV, the stations generally followed best practices in reporting about gun violence: They informed Nashville viewers about the popularity of gun control and state of gun safety legislation, shared facts about gun violence and mass shootings, and provided straightforward updates about protests in favor of stricter gun laws:
- WKRN immediately contextualized the shooting with calls to action and facts about gun control. The night of the shooting, the station aired Biden’s comments and statements from Nashville public schools and Moms Demand Action calling for stricter gun laws between clips of witnesses expressing grief. Three days later, WKRN reported, “Polls show most voters here in Tennessee want some form of tighter gun laws, but instead, Republicans here have done the opposite.” [WKRN News 2, 3/27/23, 3/27/23, 3/30/23]
- WTVF reported on a possible bipartisan push for so-called red flag laws in Tennessee while covering the “hundreds, even thousands, rallying today for an end to school shootings.” The report featured kids and parents who connected mass shootings and anxiety among youth to Tennessee’s lax gun laws. [WTVF News Channel 5, 3/30/23]
- WSMV anchor Lauren Lowrey followed up a report about federal gun legislation by discussing a study by the Giffords Law Center to Prevent Gun Violence that shows “more permissive gun laws equal more gun deaths.” Lowrey stressed, “It’s going to be tough because the GOP is in control of the House, and the chance of substantial gun legislation being passed is slim to none.” Despite the study, she noted that “multiple states, including Tennessee, are moving toward making gun laws even more lax,” while “gun violence now is the leading cause of death in children.” [WSMV 4 News, 3/31/23]