Right-wing media have spent years building their audiences’ disdain for environmentalists, particularly those who dare to speak out about climate change as a serious threat.
During extensive coverage of climate protests, for example, Fox News has portrayed activists as members of a narcissistic, mentally ill “death cult” (a term that right-wing media and conspiracy theorists have used to describe Planned Parenthood, Judaism, and the Democratic Party) with the sinister agenda of fixing an allegedly fake problem at the peril of regular people.
As far back as 2010, right-wing media was blaming the Deepwater Horizon oil spill on environmental activists. And as youth movements like Fridays for Future gained notoriety and media attention in 2019, the Daily Wire’s Michael Knowles was calling then-16-year-old Greta Thunberg a “mentally ill child,” and multiple influencers have compared her to Nazi leaders.
“Like, I'm not going to be the only one who could see, like, little, sort of, imagery of Hitler speaking up there, right?” right-wing YouTuber Dave Rubin said on The Rubin Report. “Like, there was some – these people think that they can control the world and if you just gave them enough money and enough power they could do it.”
Fox News prime-time host Laura Ingraham has warned viewers that they would “be punished by our own children” and compared youth climate activists to Stephen King’s Children of the Corn.
COVID-19 brought a whole new onslaught of accusations as reduced travel saw planet-warming pollution plummet. Right-wing figures like fossil fuel shill Daniel Turner and radio host Rush Limbaugh claimed that “green activists” were rejoicing over the COVID-19 pandemic’s disastrous effects because the disease was “accomplishing the Green New Deal’s goals.” Fox News and the New York Post parroted the idea.
In 2022, right-wing media found a way to blame the war in Ukraine on climate activists, demanding they were responsible for the domestic and global policies that supposedly emboldened Russian President Vladimir Putin because the White House is “captured by climate zealots.” More recently, Fox Business host Charles Payne compared climate activism to human sacrifice on July 13. And on July 17, The Five co-host Greg Gutfeld said that climate activists “see population as pollution” and suggested doxxing them to make their lives more difficult.
By claiming over and over again that climate activists want people to suffer and suggesting that they represent the real threat to society, not climate change, right-wing media have conditioned their audiences to be complacent or even satisfied when protesters are targeted with violence. This kind of thinking didn’t happen overnight — it’s been building for years, buoyed by right-wing talking heads, who get engagement by goading people into acting on their worst impulses but insist they’re not inciting violence, and the corrupt institutions driving ecological collapse and creating the need for civil disobedience to secure a livable future.
Update (9/5/23): This piece has been updated with additional examples.