That the hyper-partisan Rove will make stuff up in order to attack Obama is a given. (See here.)
But there's something additionally bizarre about Rove's Obama's-not-popular line of attack considering that Rove served for the president who re-wrote the record books in terms of lowly approval ratings. It's almost comical to watch Rove take to the pages of the WSJ and go on and on about Obama's poll numbers. (i.e. His “woes.”) What's even funnier is that Rove never acknowledges that while he served in the White House his boss became the least popular president since the invention of modern day polling.
Rove's boss redefined that it means to be disliked and distrusted in the Oval Office. Yet today, Rove spends his time belittling Obama, whose supposedly awful approval rating is still nearly twice as high as Bush was when he left office, and more than three times as high as VP Dick Cheney. In other words, Rove probably would have worked his final two years for free at the White House if Bush ever could have achieved the type of 'awful' approval numbers that Obama routinely enjoys today.
So yes, it's odd that Rove, who helped steer the previous administration to never-seen-before depths in public polling, now thinks he's in perfect position to lecture Democrats about soft approval numbers.