As part of their Earth Day coverage on April 22, broadcast and cable news shows predominantly pushed the narrative that the “silver lining” of the coronavirus outbreak is cleaner air. Predictably, Fox News and other right-wing media outlets lapped up these stories and used them to feed their ongoing assault on climate activists.
From the outset of the outbreak, the temporary drop in global carbon emissions and the short-term air quality gains have been reported as a “silver lining” or “upside” of the coronavirus pandemic by traditional media sources. While the phenomenon is real, the relentless and often shallow reporting on it has left climate activists vulnerable to right-wing media attacks, with conservative outlets twisting the idea that this is a “silver lining” to claim that people are celebrating coronavirus.
The nearly singular focus on Earth Day by broadcast and cable news on the temporary environmental and climate benefits of social distancing came at the expense of every other climate story, including timely stories at the intersection of climate and the coronavirus crisis. Earth Day’s 50th anniversary was an opportunity to tell the day’s most pressing climate stories and share the salient lessons from the pandemic as it relates to the climate crisis: the danger of delayed action, the paramount role of science and experts in a crisis response -- and the perils of misinformation.
Instead, viewers were told again that coronavirus lockdown orders have resulted in clean air -- a story that has been part of the coronavirus media landscape for nearly two months and has been weaponized by right-wing media for just as long.
Most broadcast and cable TV news Earth Day coverage was repetitive and tired
Out of nine Earth Day segments that aired across the morning and nightly news shows on the three major corporate broadcast TV networks -- ABC, CBS, and NBC -- six of them dealt with how the pandemic has led to improved environmental conditions, including lower air pollution and increased air quality. In four of these segments, there were mentions of the sort of “silver lining” phrasing that has been weaponized by right-wing media.
For example, on ABC’s Good Morning America, meteorologist Ginger Zee said, “But this is a great moment, a moment of pause for all of us to realize that our choices do impact the environment around us and maybe we can make a healthier balance going forward.” Later that day on CBS Evening News, anchor Norah O’Donnell said of Earth Day that “people are celebrating inside and they're celebrating cleaner air and cleaner water.” And on NBC Nightly News, anchor Lester Holt stated that decreased air pollution is “a glimmer of hope in these painful times.”
The unintended clean air benefit was also the focus of nine of 12 Earth Day segments across programming on CNN and MSNBC. Of these nine segments, three specifically used the phrase “silver lining” that’s been repeated throughout the pandemic. For example, on MTP Daily, host Chuck Todd stated that Earth Day “brings some silver linings amidst the gloom of the pandemic. It's evident in the reduced human activity and it has been pretty good for the planet.” The segments that did not specifically use the “silver lining” reference still characterized the coronavirus as a positive development for the environment; for example, on CNN Newsroom, anchor Robyn Curnow stated that “the planet itself I think is benefiting from this global lockdown.”
While some of these segments included some nuance to the “silver lining” framing described above, including the idea that once the lockdown is lifted, emissions will likely spike, the overall narrative was still reinforced. And by running so many segments based off of the framing that the pandemic has had beneficial environmental effects -- a story that has already been told -- the networks missed the opportunity to cover other crucial climate stories that have come to light during the pandemic, including the scorching, record-breaking heatwaves in both Florida and Antarctica, the megadrought already underway in the western U.S., rising methane emissions from natural gas, predictions of another destructive hurricane season, the fact that 2020 is on course to be the hottest year on record, and the catastrophic wildlife extinctions that could occur due to climate change.
Right-wing media attacked these Earth Day segments
There were several examples of right-wing media weaponizing this “silver lining” framing and casting climate activists in a bad light. Perhaps the most egregious came from Miranda Devine, an Australian News Corp. writer who is also a columnist with the New York Post. Appearing on Fox & Friends on April 24, she stated: