Back in 2004, the United Church of Christ (UCC) attempted to run the following advertisement during CBS' broadcast of the Super Bowl:

The attempt was thwarted however when CBS rejected the ad – apparently because of the network's policy of “prohibiting advocacy ads, even ones that carry an 'implicit' endorsement for a side in a public debate.”

Now, six years later, CBS is set to air an ad by the anti-choice, anti-gay, far right-wing Focus on the Family during this month's Super Bowl broadcast.

It isn't surprising the CBS' hypocrisy has sparked an effort throughout the progressive blogosphere and on Facebook demanding that the network either reject the Focus on the Family ad or agree to also air the UCC's.

h/t Towleroad.