Experts confirm, post-election, that the voting phenomena doesn't exist in America, just as the experts insisted pre-election. But that didn't stop the press for producing an absolute avalanche of of non-stop stories about the Bradley effect, in what seemed to be a rather transparent attempt to inject some drama into the drama-less election during the home stretch. (Obama might lose!)
Also, please also note that the press, when now confirming the Bradley effect didn't show itself on Election Day, insists it was voters and academics who hyped the non-story in recent weeks, not the press.