Former Sinclair reporter Suri Crowe provided BuzzFeed with a detailed account of how Sinclair Broadcast Group’s far-right agenda has affected local news coverage of stories from climate change to gun safety.

Sinclair is the largest TV station owner and operator in the country, with about 190 stations, including affiliates of ABC, CBS, Fox, and NBC, that reach approximately 38 percent of American homes. The conservative media company is awaiting final approval of its $3.9 billion bid to buy Tribune Media, which owns 42 TV stations, including in the major markets of Chicago, Los Angeles, and New York.

Media Matters has documented Sinclair’s rapid growth and its alliance with the Trump campaign and administration. If Sinclair completes its planned purchase of Tribune, the company’s right-wing bias and disregard for journalistic ethics could inform what 72 percent of American households see on their local news. Its reach is already so pervasive, Media Matters created a tool to inform viewers about the stations near them that Sinclair now owns or could soon acquire.

Sinclair takes an aggressive approach to ensuring local viewers are exposed to the company’s agenda, Media Matters has found. It forces local stations to air corporate-mandated “must-runs,” which include segments from the company’s chief political analyst, and former aide to President Donald Trump, Boris Epshteyn.

Crowe’s account to BuzzFeed about her time at WSET-TV, an ABC-affiliated station owned by Sinclair, provides an in-depth look at how local station operators can undermine or quash stories that run counter to the conservative ideological agenda of the company’s owners and executives. 

Beginning in 2015, the veteran reporter was reprimanded by news directors who insisted her stories on climate change and gun legislation include more “balance.” Crowe, who won a Virginias Associated Press Broadcasters award in 2016, was ultimately forced out of her job in 2017.

From BuzzFeed:

Sinclair Broadcast Group executives reprimanded and ultimately ousted a local news reporter who refused to seed doubt about man-made climate change and “balance” her stories in a more conservative direction.

[...]

In one 2015 instance, the former news director of WSET-TV in Lynchburg, Virginia, Len Stevens, criticized reporter Suri Crowe because she “clearly laid out the argument that human activities cause global warming, but had nothing from the side that questions the science behind such claims and points to more natural causes for such warming.”

[...]

Crowe told BuzzFeed News that before the October 2015 climate change segment aired, she was ordered by Stevens to include Donald Trump’s opinion on the matter. “When I instructed you to balance the story, by including some of [the] other argument, you insisted there was no need to add such balance to the story,” he wrote in her Jan. 22, 2016, performance review.

A veteran reporter who has worked at news stations in Texas and Virginia, Crowe said she viewed the story as environmental — not two-sided or political. “I was always covering the flu. I don’t remember a time when for balance I went out to a group of 20 people who are nutjobs that say flu shots kill,” she told BuzzFeed News. The scientific consensus is that climate change is real and humans are largely to blame, but Crowe ultimately read the updated, “balanced” script on air. “That was the moment where I realized how things were going to go there,” she said.

[...]

“Your story on proposed gun legislation was not balanced,” Stevens wrote in Crowe’s performance review. “You wrote of the proposed gun restrictions, ‘Sounds like a good idea, right? Well, not to those in charge of passing new gun laws.’ And that tone is carried throughout the story. Another line: ‘Several polls show the majority of Virginians are in favor of tighter restrictions on gun purchases... But Republican lawmakers in Richmond... won’t go for it.’”

On another gun story about the state attorney general’s decision to revoke a reciprocity agreement with other states for concealed carry permits, Stevens wrote that the sum total Crowe offered the other side was a single sentence: “The NRA on the other hand released a statement condemning the attorney general’s decision.” Stevens added that Crowe “had access to the press release sent by the NRA, yet included nothing from the actual statement... This kind of approach damages our reputation as a fair and balanced news organization.”