ColorOfChange.org's James Rucker reports that in response to the group's campaign, GEICO has decided it no longer feels comfortable financing fearmongering paranoia and has pulled its ads from Glenn Beck's Fox News program. This makes five advertisers who have distanced themselves from Beck since he declared that President Obama is “a racist” who harbors a “deep-seated hatred for white people.”

From ColorofChange.org's press release:

“On Tuesday, August 4, GEICO instructed its ad buying service to redistribute its inventory of rotational spots on FOX-TV to their other network programs, exclusive of the Glenn Beck program,” said a spokesperson for GEICO Corporate Communications in an email to ColorOfChange.org. “As of August 4, GEICO no longer runs any paid advertising spots during Mr. Beck's program.”

“We applaud GEICO and all of the other companies who have stepped forward to pull their ads from Glenn Beck,” said James Rucker, executive director of ColorOfChange.org. “Beck's rhetoric is dangerous to the fabric of our democracy, and we are heartened that so many big companies feel the same way. We won't stop here — we're going to continue our fight to see that as many of Beck's advertisers pull their support as possible.”

The question is quickly becoming, why do Beck's other advertisers still feel comfortable with his inflammatory, hateful rhetoric?