The relentlessly dishonest right-wing press is spending the Biden administration whipping itself into a frenzy over its own lies, fabrications, and distortions. Every day seems to bring a new hysteria: Joe Biden wants to take your hamburger! The left has canceled Dr. Seuss! The stories -- often total nonsense but touching on potent culture war fights -- burn through right-wing social and news media, turn into conservative canon, and are quickly replaced with fresh outrage.
Our late colleague Simon Maloy developed a concept during the Obama years to explain how these sorts of bogus right-wing stories kept turning into national news. He called it “the Fox Cycle”: The right-wing fever-swamps would generate a story; Fox News would give it copious, aggrieved coverage; the network would pressure mainstream news outlets to pick up the story; they would do so, even crediting Fox for being ahead of the curve; and the story would eventually be proved false or misleading -- but only long after the damage had been done. A few years ago, I pointed out that then-President Donald Trump’s habit of live-tweeting Fox supercharged that process: News outlets reporting on his angry responses to TV segments were bringing his Fox-fueled falsehoods to their own audiences.
With a new Democratic administration in office a decade after Simon’s posts, right-wing media are still furiously churning out bullshit that gets amplified by Fox. But the contours of the Fox cycle have shifted due to changes in the mainstream press, the right-wing media, and the Republican Party over the intervening years.
The Fox Cycle in the Biden years follows a pattern that is becoming increasingly familiar:
- A right-wing outlet manufactures a bogus story.
- The bogus story goes viral.
- Fox News picks up the bogus story, reports on it incessantly.
- Republican politicians promote the bogus story to attack Democrats.
- Responsible news outlets debunk the bogus story.
- Repeat.
What’s changed?
The distinction between right-wing media personality and Republican politician has increasingly dissolved. The right-wing press celebrated particularly simpatico GOP politicians throughout the Obama years -- none more so than Trump himself. But now, prominent GOP legislators seem driven to build their brands and their power within the party by spending their days trying to create viral content on Twitter and then going on Fox to talk about their posts. Some even have their own podcasts, or openly aspire to right-wing TV gigs. They are incentivized to comment on whatever is stirring up the right-wing press that day, which in turn gives the story more velocity.
Responsible news outlets are now more wary of falling for these bogus stories, and they produce reports debunking them far more quickly than they did a decade ago. Reporters used to interpret incessant Fox coverage as a signal that they were missing out on an important story; now, they seem more likely to correctly view that coverage as a sign to look deeper and figure out how the right-wing press is misleading its audiences.
But thanks to the increasingly impermeable bubble that the right-wing press has created for those audiences, they are unlikely to see those mainstream media debunks. Right-wing outlets may be shamed into pulling down their false stories or offering half-hearted corrections, but by then misinformation has already become conservative canon.
And as my colleague Parker Molloy pointed out yesterday, the more responsible news outlets seem unable or unwilling to impose real consequences on the perpetrators. No one is losing their seat on a Sunday show for repeatedly promoting lies or conspiracy theories. Everyone just moves on, and the cycle continues.
Here are three case studies from the last week where this pattern played out over a matter of days.