These are the companies paying to advertise on RNC co-chair Lara Trump's podcast
Written by Jacina Hollins-Borges
Published
On her podcast, RNC co-chair Lara Trump maintains a collection of conservative-branded utility, doomsday prep, and supplement company sponsors. Throughout her show, Trump has promoted election denial and conspiracy theories which claim that Democrats will try to steal the 2024 election.
In the 41 episodes between March 8, when she was elected co-chair, and June 12, Lara did ad reads for the following 8 sponsors: Association of Mature American Citizens, Patriot Mobile, MyPillow, Swiss America, Balance of Nature, ReadyWise, UpWellness, and Googipet.
- The Association of Mature American Citizens — whose advocacy arm, AMAC Action, is a Project 2025 partner — publishes content to persuade members that the 2024 election will be stolen partially because of “universal mail-in voting,” a method that Trump has been trying to persuade skeptical Republican voters can now be trusted. Trump advertised for AMAC 16 times in this period.
- Patriot Mobile is a Christian nationalist cell phone service provider with ties to figures who promote the “Seven Mountain Mandate,” or “the belief that Christians are called on to dominate the seven key ‘mountains’ of American life, including business, media, government and education.” Trump advertised for Patriot Mobile in all episodes, or 41 times, in this period.
- MyPillow is owned by election denier and Trump ally Mike Lindell, who is currently in the throes of two defamation lawsuits from voting machine companies Smartmatic and Dominion Voting Systems. Trump advertised for MyPillow 29 times in this period.
- Swiss America is a gold and silver trading company, for which Trump promotes “The Secret War on Cash,” a report warning consumers about Democrat lawmakers supposedly pushing for a “digital dollar that could allow the government to tell us what we can and cannot buy,” and teaching them how to protect themselves from such “threats facing our freedom and your hard-earned money.” Trump advertised for Swiss America 27 times in this period.
- Balance of Nature is a supplement company. During the COVID-19 pandemic, advertising watchdog Truth in Advertising filed a complaint with the Federal Trade Commission that the company was falsely claiming that its products could prevent coronavirus infection. Trump advertised for Balance of Nature 9 times in the allotted period.
- ReadyWise is an emergency food kit company. Trump advertised for it 12 times in this period.
- UpWellness is a supplement company. Trump advertised for it 11 times in this period.
- Googipet is a dog-oriented supplement company. Trump advertised for it 17 times in this period.