Ad Age comes out with an interesting listing of the top major changes needed to allow social media to have an even greater impact in the next two years.

The first: kiss privacy goodbye!

There will be a cultural shift, whereby people will begin to find it increasingly more acceptable to expose more and more of their personal details on different forms of social media. Sharing your likes, dislikes, opinions, photos, videos and other forms of personal information will be the norm and people will become more accepting of personalized experiences, both corporate and personal, that are reacting to this dearth of personal information.

See the rest HERE. And they are not all going to make you happy.