The New York Times has joined the world of daily news casts online that many other newspapers have been following in recent years.

A release touting TimesCast describes it as taking “viewers inside The New York Times newsroom and includes the editors' daily Page One meeting and discussions between editors and reporters about the stories they are covering that day.”

“This is another example of our continuing emphasis on video, which represents one of the largest growth areas in digital media,” Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com, said in a statement. “This series offers a new branding opportunity for advertisers, giving access to an engaged audience on the homepage and in multiple locations on the site and on mobile.”

FedEx is the sponsor for the launch of TimesCast: “The advertising unit features a stationary banner that runs above the video player on the homepage, branding at the top of the player and a 15-second mid-roll ad unit within the video.”