Resist the Mainstream — a right-wing site founded and run by a native of North Macedonia — appears to have partnered with at least a dozen QAnon influencers and QAnon-connected figures, who have promoted the site and its content to their followers since at least 2021.
Resist the Mainstream was originally established as “a content farm run by two individuals from North Macedonia,” according to a 2020 report from the Election Integrity Partnership. The organization also reported that individuals involved with the site were connected to the North Macedonian town of Veles, which became known as a hub for online disinformation and hyperpartisan content aimed at Americans during the 2016 presidential election campaign. (Bloomberg also reported that Resist the Mainstream’s founder, Rumen Naumovski, “is reportedly a contemporary of the group of teenagers from Veles.”)
After the Election Integrity Partnership released its report, accounts for Resist the Mainstream and its affiliated domains were blocked on some social media platforms, including Facebook, Instagram, and Twitter. But, as noted by Bloomberg last September, the site “built a massive following on so-called alt tech spaces—platforms like Truth Social, Gettr, Gab and Rumble,” and “most of Naumovski’s writers, editors and staffers in marketing and development” were by then “based in the US.”
The site’s success appears to be partly a result of its apparent strategy of partnering with QAnon influencers and other far-right extremists, who have promoted the site to their followers. A Media Matters review found that at least a dozen QAnon-connected figures promoted Resist the Mainstream on social media, with almost all of them posting nearly identical content.
This content consisted of an image featuring a photo of the QAnon-connected figure along with text promoting a Resist the Mainstream social media channel — often “I highly recommend that you JOIN the Resist the Mainstream Channel” or similar language promoting a backup social media channel for the site.