RUSH LIMBAUGH: The president of ESPN [John Skipper] said, 'Theres not enough black media in this country. There's not enough black owned media in this country. There are not enough sites, websites, run by people of color.' That is how he promoted a new website, that ESPN is launching called 'The Undefeated,' or maybe it has been launched, I'm not sure. The way this is written, it says, and that led into Skipper discussing the launch of 'The Undefeated,' the one-time vehicle for Jason Whitlock. Yea, here it is, that will start operation later this year. 'We're going to have a site, run by people of color, by black Americans, who are going to curate the site, they're going to create the content for that site.' ESPN is going to own it, but thats as far as they're going to be involved in it. Skipper pointed out that of the 85 women hired by national outlets, ESPN has 74 of them under its employ [sic]. He said it was 'important to cater to the African-American community because they watch sports too.' He said, 'African-Americans are a very important part of our constituency. They watch a lot of sports. And I believe that we have to be their home. And they have to believe that we represent their interests.'  

Fine and dandy, ESPN can do whatever they want. Skipper can say whatever he wants. But it sure sounds like segregation to me. It doesn't sound like what Dr. King talked about. When I was growing up the subject was integration. When I was growing up, the complaint was that, well even before I was growing up, that certain, you know the drill. Certain parts of the lunch counter: white only. Restrooms: white only. Buses: white only. And so the civil rights movement was about integrating. Was about breaking down barriers. Was about integrating the races. Getting rid of -- the ultimate objective I always believed was a colorblind society. I don't think that's the actual objective. I think if we ever got there, too many in the race business would be out of business and they don't want to go there. So a colorblind society, while I think would be absolutely wonderful and fabulous, I don't think we're ever going to be allowed to get there. But my point is, back in the fifties, when I was growing up, sixties, integration -- that's what the entire civil rights movement was about. And it seems -- it's not just recently. Like last twenty years, it seems like after succeeding at integrating so much of our society, the desire all of the sudden to separate popped up again. And on college campuses, black dorms, black studies, black classes. African-American studies. Black History Month as opposed to American History Month.

And now ESPN with their website, The Undefeated, which is one hundred percent African-American in content. As though that's the only way the African-American audience at ESPN can be properly served. Just doesn't seem like it's going in the right direction to me. I know the word empowerment is used a lot and this will be seen as empowering the people who are employed to work on this website. And it'll probably be said that it's empowering the African-American audience of ESPN. But it's still segregating, isn't it? Is that what we're out to do now? Is that the objective? Segregation? 

Related: 

ESPN Boss John Skipper: There Are Not Enough Black People in Media

Previously: 

Limbaugh: Advocates For Teacher Diversity Want To Return To Segregation

Limbaugh Blames “Extremely Radical” African-American Studies Professors For Student Protests

Experts Discuss The Ways Media Criminalize Youth Of Color

This 1968 Report Highlights Exactly Why Reporting On Race Is Still A Disaster