You remember, the god-awful, butt-kissing one:

According to the mag's editor, the piece cost approximately what the Times could have paid a cub reporter for a year's worth of work:

A typical cover story in the Times Magazine, when you add up what we pay the author and what the expenses for travel are - -and this leaves out the editing and fact-checking costs, the photography, and so on - - the tally is north of $40,000.