Rush Limbaugh's Advertisers, March 1

Written by Media Matters Staff

Published

At least 45 advertisers have reportedly dropped their ads from Rush Limbaugh's radio show in the wake of his misogynistic attacks on Sandra Fluke.

Here are his March 1 advertisers, in the order they appeared on WABC, the flagship station for Limbaugh's show. Audio clips of the ads have been provided to help make advertisers aware of the placement of their ads on the program.

Advertisers with links on their names have already stated that they have asked to have their ads excluded from Limbaugh's show.

Hour 1, commercial break 1

[ABC News update]

  • Exergen Corp. (temporal thermometer)
  • Deere & Co. (John Deere) [Note: A March 6 Bloomberg News article reported that a Deere & Co. spokesman said that “Deere is reviewing the placement of these advertisements, as the company has not chosen to be a current advertiser.” Media Matters will continue to monitor.]

[ABC News update]

  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]
  • Small Business Authority in association with the Corporate Tax Network

Hour 1, commercial break 2

  • Sears [On March 5, Sears issued a statement saying that the ads were “not intentionally” run and that they have “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]
  • Reputation Rhino [Note: On March 6, following the broadcast of Rush Limbaugh's show, Reputation Rhino announced that “our reputation is our most important asset [and] will no longer advertise on The Rush Limbaugh Show.”]
  • Vermont Vapor
  • Capital One Bank [Note: On March 6, Capital One reportedly confirmed that they are taking steps to ensure Capital One ads do not run in the future. Media Matters will continue to monitor.]

Hour 1, commercial break 3

[WABC news update]

  • New York Lottery [Note: The New York Lottery issued a statement on March 6 noting: “The New York Lottery does buy advertising on WABC Talk Radio. New York Lottery spots do not air during the Rush Limbaugh show.”]
  • Bonobos [Note: On March 5, Bonobos stated on Twitter that their ads appearing during Limbaugh's show “shouldn't be happening” and that "[w]e're looking into it now. We wouldn't knowingly advertising on this show." Media Matters will continue to monitor.]
  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]
  • Freedom Debt Relief [Note: In a March 6 statement, Freedom Debt Relief noted: “We are indeed pulling all ads from Rush Limbaugh. Obviously Mr. Limbaugh's comments are inconsistent with the Freedom values that we hold in high regard. Freedom Debt Relief buys a wide array of media, and does not buy radio media directly. Consequently, Freedom does not directly sponsor Rush Limbaugh, we were however advertising with many radio stations and our advertisements aired at their discretion.”]

[WABC promo for the John Batchelor Show]

Hour 1, commercial break 4

  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]
  • Constant Contact [Note: On March 6, Constant Contact announced that they have “decided to pull” their advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • Freedom Debt Relief [Note: In a March 6 statement, Freedom Debt Relief noted: “We are indeed pulling all ads from Rush Limbaugh. Obviously Mr. Limbaugh's comments are inconsistent with the Freedom values that we hold in high regard. Freedom Debt Relief buys a wide array of media, and does not buy radio media directly. Consequently, Freedom does not directly sponsor Rush Limbaugh, we were however advertising with many radio stations and our advertisements aired at their discretion.”]
  • Wave Home Solutions (GoodAirNow.com)

Hour 1, commercial break 5

  • O'Reilly Auto Parts [Note: On March 6, O'Reilly Auto Parts announced: “Advertising on Mr. Limbaugh's program was not part of our 2012 advertising plans and any ads that may have run did so in error. We've instructed our media buying agency to immediately correct any of these mistakes so that our radio advertising campaign is in keeping with our original plans. ”Media Matters will continue to monitor.]
  • Geico [Note: On March 6, Bloomberg reported that Geico “has banned advertising on Limbaugh's programs since 2004, according to a customer-service e-mail.” It quoted the Geico customer service e-mail as saying, “On occasion, a local station may mistakenly run a GEICO ad in the wrong time slot. ... We are directing our ad buyers to make sure that does not happen.” Media Matters will continue to monitor.]
  • A Place For Mom [A Place for Mom contacted Media Matters with a statement that the ads ran on The Rush Limbaugh Show inadvertently. The error has been corrected.]
  • ServiceMagic [Note: On March 5, Service Magic issued a statement saying that the ads were “inadvertently” run and that they have requested for the ads to be removed. Media Matters will continue to monitor.]

Hour 1, commercial break 6

  • Sears [Note: On March 5, Sears issued a statement saying that the ads were “not intentionally” run and that they have “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]

Hour 2, commercial break 1

[ABC News update]

  • Sears [Note: On March 5, Sears issued a statement saying that the ads were “not intentionally” run and that they have “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]
  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]

[ABC News update]

  • RightSize smoothies
  • US Tax Shield

Hour 2, commercial break 2

  • Lowe's
  • Consolidated Credit [Note: On March 6, following the broadcast of Rush Limbaugh's show, Consolidated Credit announced that they have “instructed our vendors to cease the running of all our advertisements on the Rush Limbaugh program.” Media Matters will continue to monitor.]
  • Sensa Weight Loss [Note: On March 5, Sensa Weight Loss announced that they have decided to pull their ads from the Rush Limbaugh show. They indicated that it would take a few days before the ad is pulled from rotation. Media Matters will continue to monitor.]
  • InventHelp
  • ServiceMagic [Note: On March 5, Service Magic issued a statement saying that the ads were “inadvertently” run and that they have requested for the ads to be removed. Media Matters will continue to monitor.]
  • Core Focus Physical Therapy

Hour 2, commercial break 3

[WABC news update]

  • New York Mint
  • Matrix Direct [Note: On March 6, Matrix Direct announced that they have told radio stations to “stop” airing their ads as filler. Media Matters will continue to monitor.]

[WABC promo for the John Batchelor Show]

Hour 2, commercial break 4

  • Bonobos [Note: On March 5, Bonobos stated on Twitter that their ads appearing during Limbaugh's show “shouldn't be happening” and that "[w]e're looking into it now. We wouldn't knowingly advertising on this show." Media Matters will continue to monitor.]
  • St. Vincent's Medical Center [Note: On March 6, St. Vincent's Medical Center announced that they have directed WABC “to withdraw our advertisements from the Rush Limbaugh show.” Media Matters will continue to monitor.]
  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]
  • Raw-Nation (Hot Rawks)

Hour 2, commercial break 5

  • Small Business Authority
  • Peerless Boilers
  • AkinMears G.P.

Hour 2, commercial break 6

  • AmeriStar Tax Centers

Hour 3, commercial break 1

[ABC News update]

  • Constant Contact [Note: On March 6, Constant Contact announced that they have “decided to pull” their advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • Advance Auto Parts

[ABC News update]

  • US Tax Shield
  • Sears [Note: On March 5, Sears issued a statement saying that the ads were “not intentionally” run and that they have “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]

Hour 3, commercial break 2

  • Constant Contact [Note: On March 6, Constant Contact announced that they have “decided to pull” their advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • Bare Esenctuals [Note: On March 5, Bare Escentuals announced that they have “taken steps to ensure that our radio ads do not air” on the Rush Limbaugh program. Media Matters will continue to monitor.]
  • RightSize smoothies
  • Sears [Note: On March 5, Sears issued a statement saying that the ads were “not intentionally” run and that they have “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]

Hour 3, commercial break 3

[WABC news update]

  • Sears [Note: On March 5, Sears issued a statement saying that the ads were “not intentionally” run and that they have “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]
  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]
  • Capital One Bank [Note: On March 6, Capital One reportedly confirmed that they are taking steps to ensure Capital One ads do not run in the future. Media Matters will continue to monitor.]
  • Wave Home Solutions (GoodAirNow.com)

[WABC promo]

Hour 3, commercial break 4

  • Vermont Vapor
  • A Place for Mom

Hour 3, commercial break 5

  • Freedom Debt Relief [Note: In a March 6 statement, Freedom Debt Relief noted: “We are indeed pulling all ads from Rush Limbaugh. Obviously Mr. Limbaugh's comments are inconsistent with the Freedom values that we hold in high regard. Freedom Debt Relief buys a wide array of media, and does not buy radio media directly. Consequently, Freedom does not directly sponsor Rush Limbaugh, we were however advertising with many radio stations and our advertisements aired at their discretion.”]
  • New York Mint
  • InventHelp
  • AccuQuote [Note: On March 5, AccuQuote announced that they will “immediately pull” advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]