Rush Limbaugh's Advertisers, March 2

Written by Media Matters Staff

Published

At least 45 advertisers have reportedly dropped their ads from Rush Limbaugh's radio show in the wake of his misogynistic attacks on Sandra Fluke.

Here are his March 2 advertisers, in the order they appeared on WABC, the flagship station for Limbaugh's show. Audio clips of the ads have been provided to help make advertisers aware of the placement of their ads on the program.

Advertisers with links on their names have already stated that they have asked to have their ads excluded from Limbaugh's show.

HOUR 1, COMMERCIAL BREAK 1

[ABC News update]

  • Grainger
  • Advance Auto Parts

[ABC News update]

  • Bare Escentuals [On March 5, Bare Escentuals announced that it has have “taken steps to ensure that our radio ads do not air” on the Rush Limbaugh program. Media Matters will continue to monitor.]
  • Wave Home Solutions (HydroCare)

HOUR 1, COMMERCIAL BREAK 2

  • Geico [Note: On March 6, Bloomberg reported that Geico “has banned advertising on Limbaugh's programs since 2004, according to a customer-service e-mail.” It quoted the Geico customer service email as saying, “On occasion, a local station may mistakenly run a GEICO ad in the wrong time slot. ... We are directing our ad buyers to make sure that does not happen.” Media Matters will continue to monitor.]
  • Sensa Weight Loss [Note: On March 5, Sensa Weight Loss announced that it has decided to pull its ads from the Rush Limbaugh show. The company indicated that it would take a few days before the ad is pulled from rotation. Media Matters will continue to monitor.]
  • ServiceMagic [Note: On March 5, Service Magic issued a statement saying that its ads were “inadvertently” run and that it has requested that the ads be removed. Media Matters will continue to monitor.]
  • Netflix [Note: Before Limbaugh's show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]

HOUR 1, COMMERCIAL BREAK 3

[WABC News update]

  • Medipattern Corp. (“Corporate Profile Minute”)
  • Netflix [Note: Before Limbaugh's show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]
  • AccuQuote [Note: On March 5, AccuQuote announced that it will “immediately pull” advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]

HOUR 1, COMMERCIAL BREAK 4

  • Carbonite [Note: On March 3, Carbonite issued a statement saying: “Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.”]
  • Netflix [Note: Before Limbaugh's show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]
  • Small Business Authority in association with the Corporate Tax Network
  • Capital One [Note: On March 6, Capital One reportedly confirmed that it is taking steps to ensure Capital One ads do not run in the future. Media Matters will continue to monitor.]

HOUR 1, COMMERCIAL BREAK 5

  • Sears Holdings [On March 5, Sears issued a statement saying that its ads were “not intentionally” run and that it has “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]
  • Core Focus Physical Therapy
  • Freedom Debt Relief [Note: In a March 6 statement, Freedom Debt Relief noted: “We are indeed pulling all ads from Rush Limbaugh. Obviously Mr. Limbaugh's comments are inconsistent with the Freedom values that we hold in high regard. Freedom Debt Relief buys a wide array of media, and does not buy radio media directly. Consequently, Freedom does not directly sponsor Rush Limbaugh, we were however advertising with many radio stations and our advertisements aired at their discretion.”]
  • Sears Holdings [On March 5, Sears issued a statement saying that its ads were “not intentionally” run and that it has “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]

HOUR 1, COMMERCIAL BREAK 6

  • American Stroke Association, and the Ad Council [Note: The Ad Council distributes public service announcements “to the media who donate free time and space to our campaigns which ensures our messages reach the American public.”]

HOUR 2, COMMERCIAL BREAK 1

[ABC News update]

  • A Place For Mom [A Place for Mom contacted Media Matters with a statement that the ads ran on The Rush Limbaugh Show inadvertently. The error has been corrected.]
  • Sears Holdings [Note: On March 5, Sears issued a statement saying that its ads were “not intentionally” run and that it has “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]
  • InventHelp
  • Capital One [Note: On March 6, Capital One reportedly confirmed that it is taking steps to ensure Capital One ads do not run in the future. Media Matters will continue to monitor.]

HOUR 2, COMMERCIAL BREAK 2

  • St. Vincent's Medical Center, Bridgeport, CT [Note: On March 6, St. Vincent's Medical Center announced that it has directed WABC “to withdraw our advertisements from the Rush Limbaugh show.” Media Matters will continue to monitor.]
  • Bonobos [Note: On March 5, Bonobos stated on Twitter that its ads “shouldn't be” airing during Limbaugh's show and that "[w]e're looking into it now. We wouldn't knowingly advertising on this show." Media Matters will continue to monitor.]
  • Reputation Rhino [Note: On March 6, following the broadcast of Rush Limbaugh's show, Reputation Rhino announced: “Our reputation is our most important asset” and that it “will no longer advertise on The Rush Limbaugh Show.”]
  • Sensa Weight Loss [Note: On March 5, Sensa Weight Loss announced that it has decided to pull its ads from the Rush Limbaugh show. The company indicated that it would take a few days before the ad is pulled from rotation. Media Matters will continue to monitor.]
  • RightSize

HOUR 2, COMMERCIAL BREAK 3

[WABC News update]

  • Bonobos [Note: On March 5, Bonobos stated on Twitter that its ads “shouldn't be” airing during Limbaugh's show and that "[w]e're looking into it now. We wouldn't knowingly advertising on this show." Media Matters will continue to monitor.]
  • Matrix Direct [Note: On March 6, Matrix Direct announced that it has told radio stations to “stop” placing its ads during the show as filler. Media Matters will continue to monitor.]

HOUR 2, COMMERCIAL BREAK 4

  • Geico [Note: On March 6, Bloomberg reported that Geico “has banned advertising on Limbaugh's programs since 2004, according to a customer-service e-mail.” It quoted the Geico customer service email as saying, “On occasion, a local station may mistakenly run a GEICO ad in the wrong time slot. ... We are directing our ad buyers to make sure that does not happen.” Media Matters will continue to monitor.]
  • Consolidated Credit [Note: On March 6, following the broadcast of Rush Limbaugh's show, Consolidated Credit announced that it has “instructed our vendors to cease the running of all our advertisements on the Rush Limbaugh program.” Media Matters will continue to monitor.]
  • ITT Technical Institute

HOUR 2, COMMERCIAL BREAK 5

  • Sears Holdings [Note: On March 5, Sears issued a statement saying that its ads were “not intentionally” run and that it has “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]
  • Lowe's
  • New York Lottery [Note: The New York Lottery issued a statement on March 6 saying: “The New York Lottery does buy advertising on WABC Talk Radio. New York Lottery spots do not air during the Rush Limbaugh show.”]
  • Peerless Boilers [PB Heat LLC/Peerless Boilers contacted Media Matters with a statement that its ads ran on The Rush Limbaugh Show inadvertently. The error has been corrected.]
  • Sensa Weight Loss [Note: On March 5, Sensa Weight Loss announced that it has decided to pull its ads from the Rush Limbaugh show. The company indicated that it would take a few days before the ad is pulled from rotation. Media Matters will continue to monitor.]

HOUR 2, COMMERCIAL BREAK 6

  • Kars for Kids

HOUR 3, COMMERCIAL BREAK 1

[ABC News update]

  • AccuQuote [Note: On March 5, AccuQuote announced that it will “immediately pull” advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • Bare Escentuals [Note: On March 5, Bare Escentuals announced that it has “taken steps to ensure that our radio ads do not air” on the Rush Limbaugh program. Media Matters will continue to monitor.]
  • US Tax Shield
  • Netflix [Note: Before Limbaugh's show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.”]

HOUR 3, COMMERCIAL BREAK 2

  • Raw-Nation (Hot Rawks)
  • AkinMears G.P.
  • Merit Financial

HOUR 3, COMMERCIAL BREAK 3

[WABC News update]

  • Wave Home Solutions (GoodAirNow.com)
  • New York Mint
  • InventHelp

HOUR 3, COMMERCIAL BREAK 4

  • Constant Contact [Note: On March 6, Constant Contact announced that it has “decided to pull” its advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • ITT Technical Institute
  • Sears Holdings [Note: On March 5, Sears issued a statement saying that its ads were “not intentionally” run and that it has “taken actions to ensure our ads do not run on this show.” Media Matters will continue to monitor.]
  • Ford
  • Matrix Direct [Note: On March 6, Matrix Direct announced that it has told radio stations to “stop” placing its ads during the show as filler. Media Matters will continue to monitor.]

HOUR 3, COMMERCIAL BREAK 5

  • Constant Contact [Note: On March 6, Constant Contact announced that it has “decided to pull” its advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • RightSize