Sarah Wasko / Media Matters
Several major companies that have advertised on Sean Hannity’s Fox News show publicly distanced themselves from Hannity over the past two days by either removing their ads or indicating that they will not advertise on his show in the future.
These public statements -- from 23andme, ELOQUII, Keurig, Nature’s Bounty, and realtor.com -- come in the wake of Hannity’s support for Alabama Republican Senate candidate Roy Moore and his suggestions that the four women who accused Moore of sexual misconduct this week are lying.
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
While we continually strategize on where we advertise on and offline, we are not currently, and will not be running TV ads on Hannity. @mmfa
— realtor.com (@realtordotcom) November 11, 2017
Hi there! Hannity is blocked from our advertising list. If we can help with anything else, please don't hesitate to reach out to us at social@eloquii.com.
— ELOQUII (@ELOQUII) November 10, 2017
We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise.
— 23andMe (@23andMe) November 10, 2017
We can confirm that we do not have advertisements running on this program.
— Nature's Bounty (@NaturesBounty) November 11, 2017
In August, Media Matters called on Hannity’s advertisers to stop financially supporting his lies and extremism and warned that Hannity’s volatility made him a business risk. The companies that spoke out this week join Cadillac and E-Trade among other brands that no longer wish to be associated with the Fox host.
Hannity’s advertiser losses from the late summer are part of the reason Fox’s revenue has begun to drop precipitously.
UPDATE: After the publication of this post and as Hannity began encouraging a counter boycott against companies that said they would no longer advertise on his show, Realtor.com deleted its tweet and published a statement saying the company would “continue to place ads across a broad range of networks, including Fox News and its top shows.”
UPDATE 2: On Monday, three more companies announced that they will not be advertising on Hannity's show in the future:
Spread the word! Confirmed: @hubblecontacts (which was actually one of Hannity's most frequent advertisers) says that they have “no future plans to advertise on Hannity.”
— Angelo Carusone (@GoAngelo) November 13, 2017
Another. @HelloFresh suggests any ads that ran on Hannity's show were run in error. They are working with media buyer to rectify. Excellent work all and kudos to @JordanUhl. Onward! pic.twitter.com/NClbZUyjRO
— Angelo Carusone (@GoAngelo) November 13, 2017
Confirmed: @TripAdvisor says any ads that ran on Hannity's show were run in error and that it's being addressed. Accordingly, I'm scratching them off the Hannity list since ads shouldn't run there anymore. https://t.co/t8qlloynzQ
— Angelo Carusone (@GoAngelo) November 13, 2017