Facebook Founder and Chief Executive Mark Zuckerberg used a Washington Post Op-Ed Monday to try to ease some of the uproar from Facebook users over perceived loss of privacy as the online community giant seeks to change its use of their information.

Zuckerberg wrote that Facebook is gladly listenting to complaints and will make sure they are addressed.

“We have heard the feedback. There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use,” he stated. “We will also give you an easy way to turn off all third-party services. We are working hard to make these changes available as soon as possible. We hope you'll be pleased with the result of our work and, as always, we'll be eager to get your feedback.”

He later added: “We have also heard that some people don't understand how their personal information is used and worry that it is shared in ways they don't want. I'd like to clear that up now. Many people choose to make some of their information visible to everyone so people they know can find them on Facebook. We already offer controls to limit the visibility of that information and we intend to make them even stronger.”

Let's see if the damage control works.

For some, it did not.

Rachel Sklar, the sharp-minded media maven at Mediaite, calls Zuckerberg's piece for what it is:

“It's vague and PR-speaky and skirts around the biggest concerns with fluffy language about how sharing equals love and pretty dancing ponies. Yes they say you have 'control over how your information is shared' -- but that could just be a pre-checked box that you click through in irritation or, worse, ignorance. Ditto agreeing to make all your info public. By re-stating these principles Zuckerberg deflects the real issue, which is that Facebook has been super-sneaky in finding ways to get AROUND those principles, ways to justify them with aforementioned click-boxes and, oh, more than 50 privacy buttons which lead through to more than 170 options."