In a column at conspiracy website WND, gun activist Jeff Knox is promoting a company that sells bullets coated with “pork-infused paint” that are theoretically designed to “deter Islamists from martyrdom.”

Knox heads a fringe gun group called the Firearms Coalition which recently proposed a successful resolution at the annual National Rifle Association conference urging the NRA to oppose any future restrictions on guns.

In his piece, Knox points to the May terror attack in London and asks why the two assailants didn't flee the scene and merely “waited around for the armed police.” Knox posits that the men were waiting to be killed by police in order to become martyrs so they could receive “their tickets to Paradise - and 72 virgins.”

While he says that there is debate among Muslims about whether “martyrs for Allah actually receive a reward of 72 virgins,” Knox writes that the belief is pervasive enough to raise the question: “how do you deal with religious extremists who believe that dying for their faith is an Express Ticket to Paradise?”

According to Knox, a company in Idaho called “Jihawg Ammo” has come up with a “culturally sensitive” solution:

A company in northern Idaho has come up with a culturally sensitive approach. Jihawg Ammo has developed a proprietary system for infusing ballistic paint with pork. The special pork-infused paint is then applied to the bullets of loaded ammunition. The inclusion of pork in the paint makes the bullets haraam, or unclean. Under Islamic law, anyone who comes in contact with any haraam item is then unclean and must engage in a cleansing ritual. No unclean person can be admitted into Paradise. Do not pass Go. Do not collect 72 virgins.

“The objective of Jihawg Ammo is not to insult Muslims, nor even to send a terrorist to Hell,” Knox explains. Instead, it is intended to “serve as a deterrent -- to place the promise of instant passage to Paradise into doubt.”

Anticipating backlash to the concept, Knox explains that the company's motto is “Peace through Pork” and that the company insists “their ammunition is intended as a deterrent to would-be terrorists, not a threat or insult to peaceful Muslims.”

At their website, Jihawg sells several different caliber of “pork-infused” ammunition, as well as various apparel featuring slogans like “Put Some Ham in MoHAMed, use Jihawg Ammo!”

Their site also features banner text claiming that “Jihadist's [sic] fear being defiled by pork, especially during Jihad” and urging customers to “Put Some HAM in MoHAMed” if you “hear the radical battly cry -- 'allahu akbar!'”

Before pointing readers to the Jihawg website and explaining that their products “should soon be available at select retailers around the country,” Knox writes:

Readers of this column are in the unique position of being among the first to learn of this new, pork-painted ammunition, and as such have the opportunity to be thought-leaders on the social merits of the product. As a broader audience begins to learn about Jihawg Ammo, there will undoubtedly be much debate of the “cultural insensitivity” of the product and its makers. In anticipation of that debate, the folks at Jihawg ask how culturally insensitive it is to slaughter innocents in the name of one's religion?